What group has recently starting to rival Baby Boomers in spending capability? Millenials—those born between 1980 and 2000, also referred to as Generation Y. Companies wanting to reach and gain business from this new buying giant need to rethink their entire marketing program if they have been using traditional tactics. Even just having a Facebook [...]
Trilogy Partners, a leading business advisory firm based in Princeton, NJ, recently turned to CMA to revitalize their brand and messaging. As part of the rebranding process, CMA redesigned the organization’s website to better reflect the solutions they provide to clients and to be cohesive with their brand message. A key part of the website [...]
Every business would like to produce a video that goes viral—one that will grab the attention of your customers and cause them to buy into what you are selling. Making a video isn’t too hard, but creating one with enough impact to have it listed as one of the Most Viewed videos on YouTube is [...]
On Wednesday, April 25, CMA opened its doors to welcome clients, friends, family and community leaders to celebrate a quarter century of success. From 5:30-7:30pm, guests enjoyed photo and video displays, refreshments and the opportunity to share this momentous occasion with CMA in person. Thank you to all who stopped by and to all who [...]
CMA has selected Association Manager, Gabrielle Copperwheat as the company’s Crew Star program winner for this quarter. Gabrielle is responsible for orchestrating client annual conferences and other events, as well as leading Board and committee meetings and marketing initiatives. Introduced in 2011, the program recognizes a CMA employee every quarter for exemplifying CMA’s core values [...]
On April 4th, CMA President and CEO, Jeffrey Barnhart lent his expertise to a panel discussion at an event called Meeting Metropolis hosted by the Philadelphia CVB. In his session, “The AMC Marketing Swap – 50 Marketing Ideas in 50 Minutes!” Barnhart discussed the concept of strategy leading marketing tactics that have helped CMA’s clients [...]
As of March 30, all Facebook brand pages have been automatically transitioned to the new “timeline” format. This format shows posts in a two-column chronological format that is largely driven by blown-up images to make a larger impact on screen. If you have not yet made alterations to optimize this new format for showcasing your [...]
There is possibly no other social media site that burst onto the scene quite like Pinterest. For those of you unfamiliar with it, Pinterest is a pinboard-styled social photo sharing website that allows users to create and manage theme-based image collections. Despite a strong launch in 2011, which included being named to the 50 Best [...]
Google’s’ informal corporate motto has been “Don’t be evil.” Meant to position the company as a good corporate citizen and as a subtle jab at other companies in their marketplace, many are starting to question this motto after the company announced its new privacy policies. Here’s a quick overview of what you need to know [...]
The CMA team gathered for a group photo today to celebrate the second annual St. Patrick’s Day Spirit Contest! All staff members were encouraged to wear green and their craziest St. Patrick’s Day theme garb for a chance to win prizes. Top row, left to right: Nicole Lauzon, Meghan Higgins, Kristin Couch, Chrissy Loughlin, Colleen [...]
As a special contribution to CMA’s 25th anniversary, CMA staff members got together to showcase the fun side of the agency in a creative way. CMA employees joined together to develop and shoot a video on the many wonderful things CMA is: award winning, strategic, festive, buzzworthy and committed. Check out the full video here [...]
With Dave Sherwood, Creative Director Many businesses are hesitant to bring on a marketing agency when they already have an in-house design team, especially with the economy remaining uncertain. But working with an experienced agency that can fill the voids in your operations without encroaching on a well-oiled machine can propel your marketing goals to new [...]
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