Trilogy Partners, a leading business advisory firm based in Princeton, NJ, recently turned to CMA to revitalize their brand and messaging. As part of the rebranding process, CMA redesigned the organization’s website to better reflect the solutions they provide to clients and to be cohesive with their brand message. A key part of the website [...]
Every business would like to produce a video that goes viral—one that will grab the attention of your customers and cause them to buy into what you are selling. Making a video isn’t too hard, but creating one with enough impact to have it listed as one of the Most Viewed videos on YouTube is [...]
On April 4th, CMA President and CEO, Jeffrey Barnhart lent his expertise to a panel discussion at an event called Meeting Metropolis hosted by the Philadelphia CVB. In his session, “The AMC Marketing Swap – 50 Marketing Ideas in 50 Minutes!” Barnhart discussed the concept of strategy leading marketing tactics that have helped CMA’s clients [...]
As of March 30, all Facebook brand pages have been automatically transitioned to the new “timeline” format. This format shows posts in a two-column chronological format that is largely driven by blown-up images to make a larger impact on screen. If you have not yet made alterations to optimize this new format for showcasing your [...]
There is possibly no other social media site that burst onto the scene quite like Pinterest. For those of you unfamiliar with it, Pinterest is a pinboard-styled social photo sharing website that allows users to create and manage theme-based image collections. Despite a strong launch in 2011, which included being named to the 50 Best [...]
Google’s’ informal corporate motto has been “Don’t be evil.” Meant to position the company as a good corporate citizen and as a subtle jab at other companies in their marketplace, many are starting to question this motto after the company announced its new privacy policies. Here’s a quick overview of what you need to know [...]
Creative Marketing Alliance Celebrates 25th Anniversary Creative Marketing Alliance (CMA) has kicked off a yearlong celebration of its 25th anniversary with the launch of a newly designed website. The revamped design and enhanced programming sets up a more sustainable and organized system for showcasing CMA’s services and successes. Other planned actvities to commemorate this milestone [...]
As a special contribution to CMA’s 25th anniversary, CMA staff members got together to showcase the fun side of the agency in a creative way. CMA employees joined together to develop and shoot a video on the many wonderful things CMA is: award winning, strategic, festive, buzzworthy and committed. Check out the full video here [...]
With Dave Sherwood, Creative Director Many businesses are hesitant to bring on a marketing agency when they already have an in-house design team, especially with the economy remaining uncertain. But working with an experienced agency that can fill the voids in your operations without encroaching on a well-oiled machine can propel your marketing goals to new [...]
For Immediate Release Contact: Meghan Higgins (609) 297-2218 mhiggins@cmasolutions.com Creative Marketing Alliance By the Numbers What Has Made Us Who We Are Today PRINCETON JUNCTION, NJ – March 6, 2012 – Creative Marketing Alliance (CMA), a full-service marketing firm that has successfully launched and managed integrated marketing programs using a combination of strategy and creativity [...]
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